Hi, I'm Ben.

110% Free. You'll get the book in PDF format.

Are you thinking about or in the process of launching a start-up?

If so - I want to share with you my step-by-step framework for acquiring your first 100 customers.

These tactics have been used by the likes of Tony Robbins, Snoop Dogg, Google and Salesforce for years... and now, I'm sharing them directly with you.

And the best part?

For a limited time - I'm giving you

this framework for free.

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At Rootstrap, I've taught these principles to many companies for years...

What's Inside?

Lesson One:

Transforming Your Concept Into a Business

Lesson Two:

Understanding Your Business Ecosystem 

Lesson Three:

Determining Product-Market Fit

Lesson Four:

Building Your Testable Unit, or MVP

Lesson Five:

Testing Your Idea & Growth Hacking 

Lesson Six:

Preparing For the Next Iteration 

You'll get the book in PDF. 

Want a hardback copy? Stay tuned...


“The First 100 provides an easy to follow guide on acquiring your first customers. It’s especially impactful for first-time founders who need a proven framework for growing their business.”

Kyle Savage - Product Designer at Wayfair

Waseem Shabout - Student at Babson College

“Starting a company is the hardest thing I’ve ever done.  At the early stages, you feel overwhelmed with decisions and an immense pressure to grow your customer base. 

The First 100 saved me from making bad decisions that would have impeded our growth - while also providing outstanding strategies for improving our customer acquisition strategy.”

"This isn't your typical freebie guide. It's a PRICELESS book packed with actionable insights. It was the guiding 'northstar' for my business and I know it will be for yours too."

Abe Storey - Founder at Rhombus

Amna Shamim

“Unlike other books, this book doesn't just give out advice, but also makes you have a conversation with yourself. While writing down the answers to the questions asked, it broadened and cleared my thinking about my business goals.”

"Since reading the book, I have been able to get a clearer idea about my strategies and goals for the boutique. I have been able to help my business, and I have also shared this book with a couple of my friends who are working on their startups or family businesses."

Aalay Patel

Assistant Consultant, PwC Danmark

"This book is a must-read for anyone interested in starting a business. It forces you to ask the right questions and build your ideas based on valuable feedback. If you want a sense of confirmation before starting your business ideas, give it a go with "The First 100" and you will quickly discover if you've forgotten any important details. It was one of my favorite reads this year."

Steffen Mellsoe


Ben Lee

Co-founder of Rootstrap, Columnist at Forbes, Huffington post, Inc.com & Business.com. Ben's also been featured in Inc.’s 2016 list of 30 Under 30 Most Dynamic Young CEOs.

Recently, Ben’s two development agencies merged to become Rootstrap: a world-class digital development studio with more than 70 employees, offices in LA, New York, Uruguay, and Leipzig, and hundreds of successful projects on the shelf.

What are you waiting for?

Define a problem and locate areas of opportunity 

Discover audiences and customer segments 

Properly analyze customer feedback

You'll learn how to:

Validate your market and acquire customers

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Copyright 2020 © Ben Lee